The Effect of Design process on new venture idea development with different external enablers

by Thanaphol Virasa; Triyuth Promsiri

ABSTRACT

This research simultaneously explores the constructs of external enablers and design process to provide a deeper understanding of new venture idea development. We use an experimental approach to control extraneous variables, and test the effect of external enablers and design process on number of ideas and content of ideas. Results suggest that external enablers mainly affect quality of new venture ideas, and design process mainly affects quantity of new venture ideas. Design process also affects the relationship between external enablers and new venture idea development. We found that with the application of systematic design process, more positive the effect that external enablers had on quantity of an quality of new venture ideas.

Virasa, T. & Promsiri, T. (2018). The Effect of Design process on new venture idea development with different external enablers, ACERE 2018.

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